What are the online lead generation methods that actually work?
Zig Zigler once said that for someone to be in a position of owning a business, then they must have a prospect. Lead generation is a very fundamental aspect in the development of a business. For any company, the revenue they get is usually directly proportional to the leads. Statistics reveal that about 82% of those companies that earn a revenue of $250000 or lower than these in yearly revenues, they probably generate leads that are less than 100 in a single month.
However, further findings reveal that 8% of those business that generate $1 billion in a particular month as their yearly revenues have lower than 100 leads in a month. Online lead generation is very important in this fast-paced business decision-making environment for business growth. Therefore, creating online leads is proving to be an outstanding marketing technique that is giving results. Some of the online lead generation strategies are discussed below.
Businesses should invest more in the analysis of their competitors. Examining the competitive environment is a major strategy that most businesses have not yet identified. To be able to know what other businesses that offer competition to you are giving, then it is advisable that an in-depth analysis is conducted. This is made simpler and easier by using the social media platforms. You can keep truck of the competitor’s social media platforms by looking at the complaints that their clients are posting. These will put you in a good position of setting up better strategies of dealing with such issues and therefore you will increase more customers because of better services and products you are offering them, whether managing it yourself or working with one of the best lead generation companies in the industry.
Secondly, refining of the Instagram techniques is what businesses should take. Instagram has played a central role in promotion of businesses especially for the younger generation. Research shows that 59% of Instagram users in the United States are under the age of 30. Additionally, an estimated figure of 72% of teenagers visit Instagram on a daily basis. More so, 60% of the surveyed individuals say that Instagram is the best avenue for finding new products and services. Some of the key aspects that will ensure your Instagram is on top of the game include;
• Ensuring your platform has your facial image in order to increase engagement.
• The bio information should be professional and included in your profile.
• Keeping track of daily business activities. This equips you with the knowledge of what to do to get better results.
Moreover, email optimisation is also very important. This works out more effectively especially when prospects have allowed you to email them. This shows their determination in wanting to know what you are offering and therefore it’s the work of a business to make sure they share quality information that will persuade the customer. Most businesses, projecting to 89% say that emailing is their key tool in the generation of leads. A word like SPAM should however not be included in the email since statistics show that most conversations are cut by such words.
However, inclusion of useful information that will motivate the client is what should be done. Using good vocab that is easy to understand is also very effective in refining your email. Last but not least, is the inclusion of CTA’s to the business blogs that you share. Businesses should use SEO’s blogs from developed websites in order to increase the attention of prospects.