WHAT IS SEO (SEARCH ENGINE OPTIMIZATION)
It is very essential for an online business to have
an edge over others in the search world because it
is the direct source of customers. This can be achieved
by ensuring that your site comes up on the first
two pages during any searches for product/services
you deal in.
SEO is the process of tailoring a website according
to search engine needs i.e. the conditions or requirements
that search engines are looking for. In other words
it is the process of obtaining optimal search engine
and directory placement for a search engine query
through regular manipulation of titles, acronyms,
meta tags, descriptions, body text content, graphics
and page format.
When an online business is rolled over the internet,
its success and failure lies on the amount of traffic
that it receives. The more the targeted traffic a
business website receives the more it prospers. SEO
is all about bringing the most targeted traffic to
a website. It is proven by a survey that 90% of the
customers visiting on online store or a service website
are directed through the search engines like Yahoo,
Google, MSN, Temoa etc.
At Signalwebsolutions we believe that a search engine
optimization company should look for individual needs
of the clients and offer any guidance or help after
due analysis. We use our proven search engine optimization
and placement techniques to rank sites in top positions.
Various Search engines use different algorithms in
their indexing process and change the criteria at
times. We have developed unique methodology that
caters to all the needs of overall placing of a website.
With hands on research and extensive knowledge of
the algorithms used by the search engines, we configure
your web pages to optimize so that they rank at good
positions in the list of search engine query results.
SEO PROCESS
We use proven and ethical methodology for the optimization
of websites. Each step is pre planned and highly
accustomed to search processes. Our process of SEO
starts with the following steps:
Analysis
A website must first be analyzed to examine various
SEO Friendly and SEO Unfriendly
Features. Some design features can be harmful towards
optimizing a site. In such cases we redesign affected
portions after intimating the owner. It is equally
important to analyze the websites of your competition,
since there is a struggle between various websites
dealing with similar products/services to take the
top slot and in the process displace some other website!
Based on this analysis a strategy is worked out for
Optimizing the website.
Keyword Determination and Selection
We discover the most ‘effective keywords’ and
keyword phrase queries for each of your concerned
domains - whether your targeted customers are investors,
consumers, other businesses etc. Keyword analysis
is the base for any SEO campaign because these are
the words that your prospective visitors will be
typing in the search box of a search engine and ultimately
finding your website. Therefore, good know how/understanding
and command over English is needed for choosing the
right keywords.
SEO Ready HTML Markup: HTML optimization involves
the optimization of Meta tags, alt tags and all other
HTML tags that web crawlers or search robots tend
to read. Blending the SEO techniques with HTML markup
yields a pure SEO friendly page and as a result ranked
higher. Complete markup synchronization is very important
for the overall success of the SEO campaign. We check
HTML coding and carry out HTML validation.
Title,
Description & Keyword Tags Building (Meta
tags): Title tag definition of a webpage is the most
important constituent of an optimization process.
The key to a good title is short yet descriptive.
We do a great deal of R&D on defining the title
of a webpage and present the most effective and brief
title of the homepage and varying titles pondering
on individual keywords aspects of respective pages.
Meta tags are defined in a proper format and content.
A Meta description tag defines the description of
a webpage and is read by the search engines after
the title tag. Therefore it should be a blend of
keyword rich content and brief regarding length.
Too long descriptions are discarded by search engines.
Hence, a clean brief and keyword intense description
Meta tag is constructed and placed in all pages.
Similar to Meta description tag there is a Meta keyword
tag which should represent the main keywords of the
page. Proper consideration is given while defining
these tags so that there is no flaw left in the website
optimized by us.
Crawler accessibility: We ensure our client website
to be readily crawler accessible. Crawler accessible
means freely allowing the crawlers to visit each
and every page. However, there are certain paid sections
of websites that are not to be made freely available
to the general public. For such restricted access
a robots exclusion protocol is defined, directing
the robots or crawlers not to index specific pages
and directories.
Content Development: SEO specific content development
is highly important for search engine optimization
because search engines are always looking for good
quality content so as to offer the best search experience
to their users. Therefore good content development
automatically attracts search engines. This service
is an additional add on regarding the optimization
campaign that we promise. However, we do offer quality
SEO-centric content development services at reasonable
prices.
Manual Submissions: Once each of the above activities
is completed, then comes the introduction of the
website to various search engines. This introduction
involves the submission of website to search engines.
We submit a website to 400-800+ search engines and
directories. We undertake only manual submissions,
no automated software is used, so as to ensure the
effectiveness of submissions. Manual submissions
are the most effective part of the whole SEO process
and within the next deep crawl of SE's the website
starts appearing in the search results.
Link Building
Search engines prefer sites which are linked to
good sites dealing with similar products/services.
We have in house capability to provide required number
of inbound and reciprocal links.
Site Map
It is essential that a website has proper site map,
to assist the robots in crawling the site efficiently.
We make one if it is not there or redo the existing
one to the required standard.
SEO Results take time to Show Results
An SEO process takes about three months and in cases
even more to show results. This is
accentuated by the fact that search engines normally
update their information only once a month or so.
